PlussApp is an on-demand medicine and healthcare product delivery platform that focuses on convenience and speed of ordering. The team has raised the bar connecting licensed pharmacists and trained delivery executives.
Our team recently interviewed the Pluss team to know more about the startup and itai??i??s growth plans.
Ai??1. Tell us about your founder background, education, corporate exposure and inception story of PlussApp?
Atit Jain is the CEO of Pluss, a Delhi-based on-demand delivery service for healthcare, medical and wellness needs. In his current capacity, Atit shoulders the responsibility of managing the product development, funding and strategy of the company.
An engineering graduate in Electronics and Instrumentation as well as an M.Sc graduate in Economics from Birla Institute of Technology and Science, Pilani, Atit kickstarted his professional career with JP Morgan as a UAT Team Lead for 2 years, whereAi?? he got a chance to lead a team of 5 people across 2 projects. During this tenure, he was awarded for an automation project which led to saving of 2 FTE (full-time employees) for the company. After JP Morgan, Atit joined Applied Mobile Labs as one of their core employees, wherein he learned the tactics of opening a startup.
It was finally in 2013 that Atit co-founded his first enterprise with Madhulika Pandey, ai???Gigstart’, an online portal to facilitate finding and booking artists for private and public events. The year 2015 witnessed Atit introducing yet another start-up, Pluss along with Madhulika Pandey and Tarun Lawadi after witnessing the country’s largely unorganised health care industry. Boasting of an impressive list of investors, Atit envisions making Pluss, India’s reigning name in the healthcare sector.
An adventure enthusiast by heart, Atit is a trained mountaineer, skydiver and paraglider and regards summiting 16,000 ft in Spiti Valley, jumping solo off the plane and fly time of 5 hours as major milestones in his life. When not ideating for his start-up’s expansion, adventure sports, travelling, movies and reading random things on the internet keep him busy.
The health products market expected to grow at a CAGR of 15% and touch $158.2 Billion in 2017. The industry remains largely unorganized with local players operating all over India. This status quo is a very good opportunity for aggregators who can put these unorganized players under one umbrella and offer the level of quality and convenience that consumers are looking for.
3. What is PlussApp all about? Tell us in detail about the product offering and the target segment?
Ai??Pluss is an on-demand medicine and healthcare products delivery app which standardizes your experience irrespective of your location and the store from where your medicines come. On Pluss, you can book path lab tests as well. Pluss gives you the ease and simplicity of ordering from an app, the experience of a branded outlet and the convenience & speed of ordering from a neighbourhood store. We do this by tying up and aggregating local pharmacies under one service, Pluss. Users can easily upload the photo of their prescription on their app and place an order for medicines. Once the order gets confirmed, one of our delivery executives goes and purchases the medicines and delivers it to the userai??i??s address. The same goes for all the products that are currently in our catalog.
4. How has been your beginnerai??i??s journey? What were the challenges you faced in setting up and scaling up your enterprise? Any hurdle that you faced or still facing?
The journey has been full of challenges but it has been nothing but exhilarating. While setting up, we faced a lot of challenges at the operations front considering the fact that we developed and set up everything in our operations from scratch. One of the others challenges that we and I think everyone in our sector has and is still facing is changing user behaviour. People are used to buying medicines without prescription and often outdated prescriptions.
5. What is your competition in the market? What is it that sets you apart from your competition?
Startups like 1Mg, Care On Go and Pharmeasy are our competitors. The things that set us apart from them is the time we take to deliver medicines (which is considerably less than our competitors) and how easy it is for the user to upload his or her prescription and place the order.
6. What has been the level of growth in volume, app subscriber base and value from the day of foundation of PlussApp till now?
Since the day of inception and until now, we have crossed the 100K mark in terms of downloads, we do more than 500+ orders each day and the avg ticket size has also grown many folds.
7. Can you tell us about your other founders/core team, their background and rich experience?
Madhulika Pandey is the CMO of Pluss. She a MBA graduate from the University of Pune and started her career in marketing at Bharti Airtel. We both had founded Gigstart together (www.gigstart.com) and then decided to start working on the concept of Pluss. Our COO is Tarun Lawadia, he is an IIT Mumbai graduate and was handling operations for Chaayos before he joined Pluss.
Pluss raised $1 million in pre-Series A funding from IDG Ventures India, m & s partners (Singapore) and Powerhouse Ventures (USA). We prioritise all our activities towards delivering healthcare to our customers in the fastest, easiest and most reliable way possible. With the help of this funding, we plan expansion across cities.
9. What will PlussApp look like in 5 years from now? All perspectives ai??i?? people, business, revenues, team, size or anything you foresee for the venture.
In 5 years I see Pluss as a multichannel healthcare service enabler. We see ourselves providing information, services and products to the consumer. Pluss will not only help people when they are not well, but will help our users become and stay healthy.
10. Working for someone and now working for self, how do you feel about it? Has it impacted your family, social life, friends or hobbies?levitra order
I felt great about working for someone else and same about working for self as well. A few things have changed, now I have to worry about the water in the tap and power in the socket, apart from work responsibilities. It has made me more responsible.
Family has not been impacted at all as I don’t stay with my parents and I’m unmarried. I get little to no time for friends, hobbies or social life. Neither do I have enough money to spend on these three but this does not mean I don’t spend quality time with people. I do that with my teammates.
11. Any advice for soon to be start-up founders out there?
Start something only if you’re ready for the grind because there is absolutely no glamor.
Also, don’t follow the trends or the buzzwords. They change too often.