Lucid Labs was founded by Chirag Chopra in the late 2014 and is a video game development studio. It is a unique venture in the gaming industry and stands out among others in the developer community due its focus on emotion driven games, based on narratives that are aimed at imparting positive messages along the gameplay and bringing a change in its own stride.Here is a dialogue our team had with the founder about his story.
1. Tell us about your background before Lucid Labs. Share with us briefly about your entrepreneurial journey and inception of Lucid Labs.
Before starting Lucid Labs, I completed my Masters degree in Video Game Design & Project Management from Supinfogame, Pune. I always had this dream of making video games for a living and I started very early by getting good education in the field. Right after completing my college, I got some industry experience by working in a company for few months and then I dived straight into forming Lucid Labs and creating my own games.
2. What is Lucid Labs all about? Tell us in detail about the services offered?
Lucid Labs is a video game development studio with focus on creating narrative-driven games and delivering some meaningful message to the users via the medium. We like to explore and exploit the emotional spectrum of video games. We believe games are more than just gore and violence.
3. What are the growth opportunities in this area?
Video game industry is a $100Bn industry and there are lot of opportunities for people to make something out of it. Everyday we see hundreads of games released for mobile and still, people want more. The public is always craving for new experiences and games to play on their devices whether its mobile, PC or console and the developers are constantly making games to feed this craving. Every week, a lot of new developers jump into the business of making games so there’s a lot of potential to tap into. All you have to do is find your niche.
4. What is your competition in the market? What is it that sets you apart from your competition?
There are A LOT of people making video games these days and I think what sets us apart from the competition is the nature of games we are interested in developing. You don’t see a lot of developers trying to make ’emotion-driven’ games. Even if you open up your App Store right now, you’ll see majority of games which are either arcade or strategy. That’s where we come in. We have developed one game based on our vision and the results are really good. It tells us that people want to try out different gaming experiences.
5. What is the business model of Lucid Labs? Can you briefly summarize the growth achieved in both volume and value from the day 1 till now?
Our first game ‘ROTO’ was free-to-play which means the game was free to download and play but some of the elements required you to pay money such as powerups, new levels, etc. It did fairly well but we shifted our model to making premium games. Our latest game ‘Stay, Mum’ was sold at a price of $3 and it was very well received, did better than our free game, validating our model and convincing us to take the premium route from now on.
6. How has been your beginner’s journey? What were the challenges you faced in setting up and scaling up your enterprise? Any hurdle that you faced or are still facing?
Things were hard and they still are. It’s just that our game’s success keeps us motivated to go on. One of the major challenges we faced was that we were developing a premium game with focus on emotions and narrative – which is rare in mobile video games. So we had no idea if anyone would buy our game. But they did, and that made us quite happy.
7. Can you tell us about your other founders/core team, their background and rich experience?
I am the founder and there’s no core team. Each of the games we’ve developed, were done in collaboration with other people from the inudstry. ‘ROTO’ was developed with the help of Sujeet Kumar, Ankush Madad, Pramod Nautiyal, Rahul Narayanan and Ash Read. ‘Stay, Mum’ was developed with the help of Jibran Gillani, JT Yean and Clark Aboud.
8. How are you all funded? Any early stage money/seed stage experience that you would like to share with us?
We are bootstrapping since our formation in late 2014 and have not yet received any funds.
9. Any other areas or initiatives that you plan to venture in future?
We plan to increase the reach of our games by targeting bigger platforms like PC and consoles in the future.
10. What will Lucid Labs look like in 10 years from now? All perspectives – people, business, revenues, team, size or anything you foresee for the venture.
I’d like Lucid Labs to be a studio known all over the world for creating meaningful experiences for mobile and PC. I’d love to see people learning new things by playing our games and becoming a better human beings with the help of the messages we try to deliver via our games.
11. Any experience or advice you would like to share with soon to be start-up founders out there?
I’d like to say that no matter what you do, try at least 50 times before giving up. Things might look bad and negative in the beginning, but if you are dedicated enough and you know what you are doing is great, then success will eventually come.
With his ‘out of the box’ ideas, Chirag has managed to get Lucid Labs a wide recognition. We wish him all the best for his future endeavours and hope our audience will check out his amazing games if they haven’t yet. Game on!