Growing medical concerns, owing to our lifestyle, have created the necessity of effective healthcare solutions 24/7.
JustDoc is an online service that connects patients directly to doctors and medical specialists from leading hospitals from all over the country via audio and video controls that allow detailed medical analysis. Their website and mobile app aims at providing an easy user interface and also facilitates diagnostic tests and medicine delivery at home.
Our team interviewed their founding members to learn more about their enterprise, its journey and future aspirations.
1. Tell us about yourself, your background, your entrepreneurial journey and the inception story of JustDoc.
I’m Jugal Anchalia, graduate in electrical engineering from IIT Kharagpur, 2013. I’ve worked as an investment banker with Nomura for 1 year and then later led the enterprise sales efforts at Helpchat. I like reading books and have an affinity for using technology to solve all problems in life. I am from Delhi.
Abhishek (IIT Roorkee, 2013) and I have been working in healthcare for 3 years now with some initial unsuccessful efforts, where we tried creating a hardware device to measure body vitals, along with a team of 6. This didn’t work out well but the two of us stayed in touch and discussed on more ideas. We also launched a basic chat app between doctors and patients. But we learned the hard-way that chat is hardly effective in solving proper medical cases.
Finally we met Vikash (IIT Kharagpur, 2008) during our journey, who came like a blessing in disguise. He had some great ideas on using technology to create a better healthcare product.
The following month, we met over 250 doctors and patients to validate the idea and understand the biggest pain-points in the market. Last year in August, we decided to quit our jobs and start building a solution.
2. How is the online healthcare access shaping up in India as compared to developed countries like U.S.?
Online Healthcare in India is growing at a very fast rate as compared globally. India faces a huge shortage in supply of doctors and specialists. For example, India needs around 6.5 Bln consultations every year while only 2.3 Bln consultations happen currently. We strongly feel that this gap will be bridged by health Tech.
Healthcare markets work very differently in the other parts of the world as they are driven majorly by pricing (due to high cost, insurance-driven models exist in developed countries) as opposed to the driving factor of need/accessibility in India.
3. What is JustDoc all about? Tell us in detail about the product offering and your target segment.
Product Offerings – JustDoc enables patients to do video/audio consultations with highly qualified and experienced doctors via its website and mobile app. Patients describe their problem in detail and attach their test reports, physical symptoms, previous prescription etc. They will be able to connect with doctors instantly via video call. In case the internet drops, the consultation automatically falls-back to a phone call (this feature is very useful for for Tier-2 cities).
Target Segment – Healthcare is a demographically horizontal sector and telemedicine makes it geographically independent. However, our early adopters are in Tier-2 cities where people have limited access to doctors, are aged between 25-45 and are fairly mobile savvy.
4. What is your competition in the market? What is it that sets you apart from your competition?
Players like Practo, Apollo edoc and Lybrate are our biggest competition. They are creating an open marketplace where many doctors are available and patients can schedule an appointment with any one of them.
JustDoc on the other hand is an online hospital with a list of curated doctors from top hospitals. A patient can walk-in anytime and will find a specialist in less than 5 minutes. One can also get diagnostic tests done or medicines delivered at their home. If the patient is looking for an offline surgery/treatment, we go a step further and connect them with our partner hospital. In short, we provide complete care.
5. What is the business model of JustDoc? Can you briefly summarize the growth achieved in both volume and value from the day1 till now?
Our Business is a B2C transactional business. Patients make a payment for consultation with the doctor. We charge a percentage of the fees from doctors. We are currently doing around 100 consultations per day.
Earlier we started with completely free consultations. Over time, we started charging a consultation fees depending on various specializations. For instance, INR 250 for a consultation with a gynaecologist or a dermatologist and INR 650 for a 45 minutes session with a Psychologist.
6. How has been your beginner’s journey? What were the challenges you faced in setting up and scaling up your enterprise? Any hurdle that you faced or are still facing?
Our journey has been as exciting and challenging as ever. There were many tasks like getting the best doctors on-board on our platform, making user interaction of the website simpler and creating a knowledge base of medical conditions that telemedicine can treat and can’t treat. This list goes on and on. In the long run, solving these very problems create a barrier for other players in the industry.
7. Can you tell us about your other founders/core team, their background and rich experience?
Abhishek Kumar Abhishek is an electrical engineer from IIT Roorkee, and graduated in 2013. He was one of the initial employees at Citrus Pay and then later joined InstaMojo to look after product and business development. He has a knack of finding the product-market fit, for whatever it takes and building something that people will love.
Vikash Singh Vikash is an engineer from IIT, Kharagpur, graduated in 2008. He has around 8 years of experience in technology at CenturyLink, Scrollback and last at Helpchat, where he was leading the data science team. He also co-founded an AI startup – Mozvo.com. He’d frequently go for sleepless nights to code some very interesting things that will leave others speechless.
8. How are you all funded? Any early stage money/seed stage experience that you would like to share with us?
We have raised an undisclosed seed amount in January 2016. We raised capital from Mohandas Pai, Mohit Saxena (Inmobi founder), Raghunandan G (Taxiforsure founder), Tracxn Labs, Singapore Angel Network, Ankur Singla (Helpchat founder).
It’s great to work with the people who have created and scaled large companies (even unicorns). Just spending some time with them gives us ample knowledge in running a company.
9. Any other areas or initiatives that you plan to venture in future?
We are looking to tie-up with various corporate and insurance players going forward. We also plan to do various offline drives in colleges, hospitals and societies.
10. What will JustDoc look like in 10 years from now? All perspectives – people, business, revenues, team, size or anything you foresee for the venture.
JustDoc will become a large online hospital. Our hypothesis is that all primary consultations should happen through telemedicine first and then, if required the patient should go for an offline visit. Our online hospital will enable all these primary consultations across all channels.
Our team will largely comprise of doctors and technology engineers – after all this is health-tech!
11. Any school/ campus-connect initiatives that you are pursuing or plan to pursue?
We’re looking to spread awareness about various health issues like Dermatology, Sexual Health, Gynaecology, Mental Health in various schools and colleges. Some of these problems are considered a taboo in our country.
12. Any experience or advice you would like to share with soon to be start-up founders out there?
Venture out only when you find a strong unexplored pain-point/market, then start in the pursuit of product-market fit. Always work towards a long-term vision. Talk to your customers as much as possible. And, read a lot of books.
JustDoc is a novel venture that has the potential of taking Indian healthcare services a notch higher- towards faster, reliable and efficient medical solutions, that are both- cost effective and time saving.
We wish them a good luck and hope for their success towards making a healthier India.