“For sports fans, sports are the epitome of hardwork and dedication.” Play your sport is a location based mobile app which unites sports enthusiasts to create and play sports of their own interest and stay healthy and connected. An avid tennis player Supriya Mamgain founded PlayYourSport in 2014.
Our team interviewed the CEO of PlayYourSport, Supriya Mamgain to gain more information about the beginning of her venture.
1. Every startup has its own interesting story. What is yours?
Being an avid tennis player when I (Supriya) started working after my post graduation, I realised that it was a bit hard to continue playing as the only friend of mine who would play tennis went outside the country and I couldn’t find any other tennis partner. That is when it struck me that there is no such paltform that could help sports enthusiasts connect with each other, neither there was information on the facilities that was easily available. Knowing that Varoon is a passionate sports person, I shared the idea with him. He was onboard from the word go!
We both were out on the field speaking to our colleagues, friends, sport coaches and meeting sports enthusiasts. That’s when we realised that there are a lot of gaps in the sports landscape.
We looked at the problem with a holistic view. There are sports facilities that are open 24/7, so how do we make it easier for players to consume such sports facilities and how do we bring the community of players closer? These are the questions that we are addressing through our venture that lets players connect with nearby players and discover sports centres/ academies where they can play their favorite sports.
2. Who are the minds behind the startup? Give brief info about their educational and professional background.
Supriya Mamgain did her graduation in commerce from Delhi University, post that she received her MBA degree from IBS, Hyderabad. After finishing her graduation she worked with HDFC Standard Life with the Group Sales team as a Key Account Manager.
Varoon Kapoor completed his graduation in commerce from Delhi University. He then interned with Google before he finally picked Mckinsey to start his career as a researcher. He spent a year working on projects across different industries and verticals focusing on India as a geographical domain.
Play Your Sport Team
3. What was the time duration taken to turn your dreams into reality?
It took us 6-7 months to get the product and the operational setup.
4. Who/What was the driving factors behind the launch of your venture?
One would definitely be the passion for sports and creating a company that is innovative and impactful. Both of us are ambitious to grow the company into one of the biggest companies in sports technology.
5.What is the concept of your business model? How do you generate capital through it?
Play Your Sport is and always will be free for all its users! Sports clubs, academies and fitness centres pay a membership fee.
6.How many funds have you received so far? Any future funds coming your way?
Play Your Sport was a winner at TIE Smash Up Heroes, an instant pitching round where they raised USD16K from TIE and Hyderabad Angels investors. Recently, the company has received an undisclosed amount of funding from Ashish Gupta ex COO and Co founder at Evalueserve.
7. How successful have you been over the months/years?
Success is a matter of perspective. We have been successful in converting an idea into a scalable company. We have our work cut out to achieve our goal of impacting sports landscape in India and abroad.
8. What objectives are you expecting to achieve in future?
We are focussed on sales and enhancing the product in the near future. Also, we are looking to establish the other revenue streams and divisions of the business.
9. Who are your competitors? How are you different from them?
We are offering 360 degree value proposition to the sports fans, athletes and academy owners/coaches.
10. Any black swan moments so far? How do you deal with them?
There isn’t a big black swan moment as such. Definitely there are challenges that we face on a regular basis though as a team we have been able to deal with them as we make decisions quickly and stick to it. If the output is in the favour of the business we continue with the strategy otherwise we move fast to try other things. One of our strength has been to move and act quickly on the feedback that we receive from the customers and the market.
11. What is the operational cost of your start up?
Cannot be disclosed
12. What do you think is the estimated capacity of the market? Please explain the analytical basis of this estimation.
We are looking at the 20 million primary target market, comprising of the population in the metro cities between the age group of 18-49 years and comprise of the urban population of India.
13. In your opinion, what are the three most important performance indicators in evaluating a startup?
Team, business/revenue model and scalability.
14. Any advice for budding entrepreneurs?
To keep at it!
We wish Supriya good luck for the further working of PlayYourSport and her noble cause of uniting the sports enthusiasts, which will not only help people to stay connected but will also lead to the betterment of the society with a greater pace.