Name and fame are two things that are desired by anyone and everyone. Everyone wants that others should know them for all the right reasons. This is something that every human aspires for, and it’s natural. For Entrepreneurs getting famous means everyone knowing about them as well as their company. Publicising your startup can be a massive problem especially when there are already so many startups and businesses in the market today. The growing competition may give you a headache while trying to publicise your company. Everywhere, whether it is the traditional way or now trending social media, you will find hundreds of companies and startups promoting their business. Amidst this how are you supposed to work your way up and get the much-needed recognition? How will it be possible to stand out? Described below is how and which marketing skills you can use to boost your business and increase the growth of your startup.
The first and foremost thing before actually starting with your marketing is research. You need to research and make that the investigation is relevant. A proper market analysis should be done to understand the market you are setting up your business in. It gives you a fair sense of your competition and tells you about the ‘in-trend’ things. All these figures and analysis will help you create practical and applicable marketing strategies. Your business plan should include all this information so as to consult it whenever required. A SWOT (Strengths, Weakness, Opportunities and Threats) analysis is also recommended.
Second marketing skill you need to have is the ability to choose your target crowd. When you set up a business, you should not only love it but should be more than aware about the working of your business. This will help you select a proper target audience and will help you connect with them on a much better level. Also, this will increase your technical skills which in one way or other are necessary.
Third, you should know the art of brainstorming. You should be capable enough to attract people towards your product and services. Brainstorming is an important marketing skill. If you can convince people to try and buy your products, you are naturally a very skilled Entrepreneur. Not to mention, this increases your sales and hence entitles you to a handsome profit.
Fourth marketing skill will be the right use of media. Now, what is the point when you know your target crowd and have brainstorming skills, but you don’t know where to apply them or where to find your customers? Media naturally is the strongest feature in marketing. Be it social media or simple traditional media. Your marketing through media should be done carefully and should be done only on the relevant platforms. There is no point in featuring on a religious channel when your product is about health care. It may get you some customers, but you will get more potential customers when you get featured in any health or wellness related channel. Similarly, while using social media, healthcare pages will provide you more exposure. So, you need to be smart when you use media as you have a budget plan to follow also.
Attracting audience using different features is another marketing skill you will require to boost your business. Something like a discount or special offers can be included in this power. Coupons and ‘one free on buying two’ kind of strategies can also be used.
Local events, Guerrilla marketing and customer feedback, can also be considered as a marketing skill. Other than the fact that it requires a small budget, it also gives you a chance to interact with your customer’s one on one. Their suggestions will be valuable and help you to improve. Negative feedback provides you with an opportunity to improve and mend any loopholes. While, positive feedback encourages you as well as attract others to try your products.
Growth hacking is a marketing skill which is being used by many startups and companies today. This technique is used by technology related startups. They use creativity, social parameters and analytical thinking to sell their goods and services. Marketing skills call for innovation. You be innovative and creative; people will come to you with only a little publicity. You go the way everyone is going you will need to put in the lot of efforts to gain visibility.
In the end, we can conclude that startup marketing is a complicated process, but if every step is taken with a lot of precision, your startup will be well established soon. Marketing requires smart thinking. Be smart enough and publicise your product. Do not work thinking that any publicity is good. It isn’t. Think and then implement anything for marketing is sensitive. One wrong move and your company will be at the same position from where it has started or maybe even in much worse position. Be smart and play safe, be an Entrepreneur!
Pulkit Jain, Guest Editor-IndiaSpark
Pulkit Jain is a founder of LegalRaasta – an online portal for company registration, trademark registration, itr filing and tds return